In 1979, SCS introduced a School publication, the Red Blazer, named after our most iconic piece of the School uniform. At the time, the Board of Governors hoped the newsletter format would become a valuable link in bringing all members of the School community closer. Today, we know the Red Blazer plays an important part in keeping our tight-knit community informed and up-to-date on all that is going on within and beyond our walls.
Over the years, the publication evolved from the two-page newsletter to a 44-page magazine. The most significant redesign to date occurred in the spring of 2002. Marisa De Luca, former Director of External Relations, remembers:
“St. Clement’s was and is an innovative school; in 2002, we recognized that the Red Blazer didn’t reflect that aspect of the School’s character. We asked ourselves, ‘what would compel someone to read the Red Blazer and want to leave it out on their coffee table for others to flip through, too?’”
With this in mind, the Red Blazer was elevated to a more consumer magazine-like design.
14 years after the last major redesign, SCS is pleased to announce that the Red Blazer is transforming again. In the spring of 2016, we partnered with a small Toronto-based editorial design agency to not only redesign the look and feel of the magazine, but to re-imagine the content structure and how we share our stories with you, our community members.
Get excited SCS! Look for the new Red Blazer to hit your mailbox in early to mid-October. We hope you love it!
Not receiving the Red Blazer? Connect with Emma Groia, Advancement Officer at email@example.com or 416 483 4835 x2253.